The Carlsberg Danish Quarter is always a special place at the Reading Festival. A little corner of Copenhagen where festival-goers can relax between bands, charge their phone and enjoy a cold pint of our new Danish Pilsner with a crisper, fuller flavour.
But it was even more special this year for hotly tipped South Coast four-piece Wild Front. Singer Jack Williams has been making a musical pilgrimage to Reading for years and seen some of his favourite bands of all time play, so performing at the festival himself has been a life-long dream. “It’s why we’re in the band,” he admits. “That’s bucket list stuff.”
At this year’s festival, he finally took to the stage himself in the Carlsberg Danish Quarter. Playing an exclusive acoustic set in dazzling sunshine, the band charmed a smitten crowd with their dreamy indie that has already won over the music press. While Wild Front fulfilled a lifelong ambition, many of the audience discovered their new favourite band.
“I think it’s really cool to have little things like this at festivals,” Jack said afterwards before a very well-deserved pint of Carlsberg. “There were some people who came up to us today who were like ‘oh, we’d not heard of you guys before and this was a really cool little intimate experience’.”
A dream come true all round? Probably.