We’re bringing our popular Danish Quarter to Download this year for the first time. It’s hard to make one of the world’s greatest rock festivals better. But we think a corner of Copenhagen might bring (even more) smiles all round.
Our Hygge Headquarters
We Danes don’t like to keep good things to ourselves. It’s just not the Danish way. That’s why we’ve created The Danish Quarter. It's our hygge headquarters.
The Danish Quarter by Carlsberg will be coming to this year's Download, Latitude and Reading festivals. A place to enjoy festivals with friends, listen to music from up and coming artists, dance to DJ sets late into the night and learn about the art of living Danishly, all with a cold Carlsberg Danish Pilsner.
At The Danish Quarter, you can use our free Wi-Fi and phone charging facilities to stay connected with friends on site or at home. Drop in any time to enjoy our bar and chill out areas and keep the party going until the early hours with non-stop DJ sets. Don’t miss the chance to get up close and personal with some of the best new bands around too as The Danish Quarter will be hosting exclusive acoustic sets from our favourite new artists each day.
It may not be easy to improve on a weekend packed with the world’s finest music, theatre, dance, comedy, cabaret, food and art. But we’re always determined to try. So we’ll be returning to Latitude Festival this year with our unmissable Danish Quarter, bringing a corner of Copenhagen to a festival full of fascinating quirks to make your weekend the best yet.
Sample a taste of Copenhagen this August when Carlsberg’s very own Danish Quarter returns to the Reading Festival.
Carlsberg Expørt VIP Bar
We will also be bringing a touch of Danishness to TRNSMT and Lovebox festivals this summer. The Scandinavian-inspired Carlsberg Expørt VIP bar will be located in the VIP area to give festival goers the chance to experience the Danish way and enjoy a pint of Carlsberg Expørt, our premium-strength lager with a refined and satisfying taste.