Download was truly international this year when Australian alt-metal quartet RedHook took the stage at Carlsberg’s very own Danish Quarter.
This year marked the first time we have brought the sleekly stylish Danish Quarter to Download and it quickly became the place to be to catch up with friends over a pint of our perfectly balanced Danish Pilsner.
Download revellers especially loved our exclusive Danish Quarter stage, where they could watch intimate performances from their favourite bands while enjoying our new, rebrewed Carlsberg. And all without getting wet.
No wonder Emmy Mack, lead singer of RedHook, described the band’s appearance in the Danish Quarter as “lots of fun”, after a powerful acoustic set that saw her perch on a beer barrel and perform to an audience that included fans dressed as Vikings and nuns. Because at Download, anything goes. As Emmy explains, “Rock and roll has always been more than the music; a way for people to feel like they belong to something, to feel a togetherness.”
Proof that good music and great beer works in every language.