You see them at every festival. Braving both the worst rain and most blistering sunshine all day long in front of the Main Stage waiting to hear hit singles they recognise. It’s serious dedication to the cause. But we Danes believe there is another way too – and one less likely to give us sunstroke. We are driven by our curiosity to find a better way so we see festivals as the perfect opportunity to discover our next new favourite band. After all, Arctic Monkeys, Kasabian, Kaiser Chiefs and Florence and the Machine all started out playing smaller stages at Reading & Leeds Festivals long before they earned their coveted spot as headline act. And trust us, curiosity never killed a Dane. In fact, it was the relentless pursuit of something new and better that led Carlsberg founder J.C. Jacobsen across Europe hunting down the perfect yeast to make the most beautiful beer. He wouldn’t have found that eating chips on the front row. So this year, throw away your schedule, grab your friends and a cold Carlsberg and go see the bands everyone will be talking about next year right now. Start with these...

Black Foxxes - Packing a seriously dramatic punch, Exeter trio Black Foxxes look set to follow Biffy Clyro’s lead and catapult into the mainstream this year since their second album ‘Reiði’ wowed critics in March. Catch them at Download and expect feedback, atmospherics and epic rock songs made for cherishing.

Bryde - She has already earned comparisons to Jeff Buckley and PJ Harvey and released her startling, ethereal debut album ‘Like An Island’ in April. Now Bryde – aka Pembrokeshire-born Sarah Howells – brings her fiercely fragile sound to Latitude’s beautiful Lake Stage in July.

The Manor - South London rap collective The Manor are fast making a name for themselves with UK hip-hop aficionados and will be looking to spread the word further when they hit RiZE festival this August. Their rowdy, energetic gigs are already becoming legendary so don’t miss your chance to see them before certain world domination.

Spring King - Based in Manchester, Spring King are a garage-pop four piece formed by charismatic songwriter Tarek Musa. After honing their skills supporting the likes of Kasabian and Kaiser Chiefs, they’re now tipped as one of the most exciting new rock n’ roll bands in Britain. Make up your own mind when they cause a stir on the Festival Republic stage at Reading and Leeds.

Alfa Mist - Well worth the wander to the Sunrise Arena at this summer’s Latitude Festival is East London’s hottest new producer Alfa Mist. Described as making “jazz-inspired urban soundscapes” by NME, his intensely moody hip-hop mixes jazz and soul with the best up-and-coming vocal and MC talent. This is a name you need to know.