A thirst for progress has been rooted in Carlsberg’s heritage, even before our beer. It’s what drove our founder, J. C. Jacobsen, to start brewing his first lager in his cellar in the 19th Century and to later establish the first industrial research lab. It’s also why he threw regular dinner parties to share ideas and discussions with the best scientists, artists, writers and musicians of his time. Art was his way of finding a better tomorrow. It’s still the best way of discovering a better Latitude Festival. Inspiration starts here…

Art Caravan – Wander to Latitude’s brand-new Trailer Park to check out the winners of the Art Caravan competition, where artists, architects and creative minds were given a bursary to create the wackiest, most stylish and plain bonkers mobile homes you will ever see. Expect oddball campers and crazy caravans where nothing is quite as it seems.

Faraway Forest – A magical woodland of imagination, the Faraway Forest is the place for intriguing art installations, visual extravaganzas and an exclusive live studio by pioneering photographer Rankin. The iconic photographer has already shot everyone from David Bowie to the Queen, and now will turn his lens on festival-goers who venture deep into the woods this July.

Lavish – An art gallery reimagined in the forest of your wildest dreams, Lavish hosts striking art installations alongside late night DJs, up and coming artists and collaborative dance performances. You never know what might be around the very next tree. But at Latitude, you should always look.

Konnie Huq – Watch art in the making when former Blue Peter presenter Konnie Huq presents a live illustration session on Saturday.  She’ll be bringing Cookie to life – the lead character from her upcoming debut children’s book, a laugh-out-loud middle-grade sitcom set in a contemporary London Bangladeshi setting.