At Carlsberg, we’re leading the way by providing our beer in the new Carlsberg Snap Pack, which uses an innovative technology to glue the cans together, eliminating the need for plastic rings. We’ve already switched the green inks on the labels of our new perfectly balanced Danish Pilsner to be Cradle to Cradle Certified™ at the Silver level for better recycling. For a greener beer all round. But we could do with a helping hand this festival season. Because small changes make a big difference:

Reuse and return – Enjoy your new Carlsberg at Latitude in an exclusive reusable festival cup. Pay a £2 deposit on your first beer and get it back when you return the cup to the bar, helping to eliminate single-use plastic. And make the world better with every beer.

Sharing is caring - If you’re driving to the festival, sign up to lift share on the Latitude website, split fuel costs and enjoy free access to the priority car park. You might even make some new friends.

Get on your bike – Join the dedicated and fully supported cycle ride to Latitude, riding from London or Ipswich through the rolling fields of Essex and Suffolk. Or if your legs just can’t take it, consider travelling by coach which is between 4 and 6 times more environmentally friendly than taking a car to a festival. This way, you’re saving the world just by sitting down.

Recycle, recycle, recycle – Three is the magic number. Every bin in the campsite and main arena at Latitude will be divided into three bins. Put the right rubbish in the right bins and know you’ve done your bit for a better tomorrow. All while enjoying the best weekend of your summer.