At Carlsberg, we know a better tomorrow starts with a better beer. And everyone knows a better summer starts with a better festival.
It may not be easy to improve on a weekend packed with the world’s finest music, theatre, dance, comedy, cabaret, food and art. But we’re always determined to try. So we’ll be returning to Latitude Festival this year with our unmissable Danish Quarter, bringing a corner of Copenhagen to a festival full of fascinating quirks to make your weekend the best yet.
When you (or your phone) are flagging, come find us and take the weight off in our comfortable seating areas. Chill out with your friends and sample our new perfectly balanced Danish Pilsner with a crisper, fuller flavour. Admire our sleek Scandi décor. And plug into our banks of essential phone charging stations.
But that’s not all. This year, we want to share our most important secrets with you. Lucky Latitude goers can sign up in advance to our Carlsberg Brew Lab here and learn the art of our new brew for themselves in workshops on Friday and Saturday. Our Brew Master James Wipperman will guide the beer buffs through the craft of the brewing process, revealing the different brewing techniques used across the range of Carlsberg beers. Using a range of hop oils, he’ll show just how Carlsberg created our new Pilsner and exactly how we made a beer that lives up to its promise. But of course, we’d never expect you to just take our word for it. So our budding brewers can put their tastebuds to the test and sample a range of different beers for themselves. Because a free pint makes every festival better.