Nothing beats the thrill of live music. The chance to see your favourite bands in the flesh performing the songs you love. Throw in a gang of good mates, a hint of sunshine and a cool refreshing Carlsberg and life doesn’t get any better.

At festivals, you’re spoilt for choice when it comes to great music. It’s an unmissable opportunity to see hundreds of artists if you want to and really feel as if you’re sharing a unique experience with your heroes. So we understand you want to get as close as possible to them, secure the best view and enjoy every minute.

But that’s no reason to copy Phil and cobble together a homemade periscope. Or beg the nearest tall person to hoist you on their shoulders and annoy everyone standing behind you. And don’t even think about trying to convince security you’re really Brandon Flowers’ long-lost cousin so they should let you watch from the side of the stage. It’s not going to happen.

Instead, Carlsberg have made sure there’s a much easier way to get up close and personal with artists at this year’s Latitude. Without the risk of being ejected from the festival. Just head to The Danish Quarter, grab a seat and a cold beer and enjoy all day DJ sets and exclusive acoustic performances from some of the best new bands around. Think folk-Americana quartet The Wandering Hearts, synth-pop star Ariana and the Rose and melodic folk duo Up Down Go Machine. No binoculars required.