At Carlsberg, we believe there is always room for improvement. Which is why we have rebrewed from head to hop to create our new perfectly balanced Danish Pilsner. And it’s why we’re bringing our popular Danish Quarter to Download this year for the first time. Because it’s hard to make one of the world’s greatest rock festivals better. But we think a corner of Copenhagen might bring (even more) smiles all round.
Find the Carlsberg Danish Quarter in the arena, on your way to the Avalanche Stage. Drop in any time to grab an ice-cold beer or cider, catch up with friends in our chill out areas and plug into our banks of phone charging stations. Because the only thing worse than a warm beer at a festival is a dead battery.
But it gets better. Fancy a free pint? Sign up to our brand-new Carlsberg Brew Lab here and the beer’s on us. Sort of. Our daily one-hour workshop held each morning at Download will explain the secrets of our new crisper, fuller flavour for those beer connoisseurs who know a good thing when they see one. Each day, Carlsberg Brew Master Thomas Poilly will be taking 30 thirsty participants through the craft of the brewing process and different brewing techniques that enable a range of quality beers to be produced by the Danish Brewer. Thomas will be using different hop oils to create a variety of taste sensations in addition to giving you the opportunity to sample a range of different beers. So sign up to the Carlsberg Brew Lab which will be hosted in the Carlsberg Danish Quarter. Places are limited.