At Carlsberg, we believe there is always room for improvement. Which is why we have rebrewed from head to hop to create our new perfectly balanced Danish Pilsner. And it’s why we’re bringing our popular Danish Quarter to Download this year for the first time. Because it’s hard to make one of the world’s greatest rock festivals better. But we think a corner of Copenhagen might bring (even more) smiles all round.

Find the Carlsberg Danish Quarter in the arena, on your way to the Avalanche Stage. Drop in any time to grab an ice-cold beer or cider, catch up with friends in our chill out areas and plug into our banks of phone charging stations. Because the only thing worse than a warm beer at a festival is a dead battery.

But it gets better. Fancy a free pint? Sign up to our brand-new Carlsberg Brew Lab here and the beer’s on us. Sort of. Our daily one-hour workshop held each morning at Download will explain the secrets of our new crisper, fuller flavour for those beer connoisseurs who know a good thing when they see one. Each day, Carlsberg Brew Master Thomas Poilly will be taking 30 thirsty participants through the craft of the brewing process and different brewing techniques that enable a range of quality beers to be produced by the Danish Brewer. Thomas will be using different hop oils to create a variety of taste sensations in addition to giving you the opportunity to sample a range of different beers. So sign up to the Carlsberg Brew Lab which will be hosted in the Carlsberg Danish Quarter. Places are limited.

Beer makes the music better too. The Danish Quarter will also give you the chance to get up close and personal with some of the best bands around, hosting exclusive live performances every day alongside the very best DJ sets. On Friday, Black Country rockers Wolf Jaw will offer up fuzzy emotive guitar, deep heavy grooves and a raw passion that saw their debut album fly into the Top 20 in the UK Rock Chart last year. Fast rising South Wales five piece Those Damn Crows will also join us, powering through tracks from their forcefully anthemic debut ‘Murder And The Motive’.

On Saturday, screaming rap rock electro pop mutants RedHook will arrive all the way from Sydney, Australia before Sumo Cyco guarantee chaotic guitar, singalong choruses and vocals that swerve from sweet and melodic to intense and fiery. Expect standing room only when New Jersey heroes Palisades take the stage later the same day to deliver brutal but beautiful riffs, wildly thrashing rhythms and soaring vocals that relentlessly channel the hurt and fury within each lyric. As if that’s not enough, legendary Kerrang! broadcaster Alex Baker will be taking to the decks to whip up the best dancefloor at Download.

Manchester’s finest and former lead singer of Voodoo Blood, Kim Jennett takes over on Sunday, hot on the heels of her rip-roaring single ‘Love Like Suicide’ before the mighty Aaron Buchanan & The Cult Classics bring rip-roaring riffs that have drawn comparisons to Soundgarden and Muse. Finally expect fun-filled and guitar-driven hooks from fast-rising Glasgow quartet Lost in Stereo who celebrate the release of their forth-coming new single.

The best Download yet? Probably.