There were sunglasses and smiles all round in the Carlsberg Danish Quarter at the Reading Festival this August Bank Holiday. An unexpected heatwave meant festival-goers were in the mood to party more than ever and those in the know headed straight to the Danish Quarter, returning to Reading for its third consecutive year.
With plenty of seating and enough phone charging stations to keep even the most dedicated Insta-addict happy, it was the perfect place to take time out of the sun and catch up with friends over a cold pint of our new, better beer.
There was no need to miss the music while sampling Carlsberg’s perfectly balanced Danish Pilsner either. Saturday’s revellers were treated to an exclusive intimate set from Brighton’s sassy soul sensation Iyamah, aka Sophie Bond. Confessing it was very likely she would get lost at Reading because it was so huge, Iyamah wowed the crowd with a powerful performance that got even the most weary festival-goer dancing round the Danish Quarter.
“I was really happy because I had two girls at the front that knew my lyrics. That just makes everything for me,” Iyamah said afterwards, before heading off to explore with a pint of Carlsberg in hand. “The Carlsberg Danish Quarter was cosy but it was really fun. I loved it!”